Courses in

Business

Marketing Pracitce

Marketing Practice - Level 6

Level 6, Semester I, 5 Credits

Why Study?: 

The aim of this module is to develop students’ understanding of the practice of marketing and its application in different kinds of organisations.

Programme Modules: 

  • Introduction
  • Marketing Research
  • The Marketing of Services
  • Business-to-Business Marketing
  • Digital Marketing
  • Sustainable Marketing

Learning Outcomes: 

On completion of this module the learner will/should be able to

  1.  Demonstrate a broad introductory knowledge and understanding of the application of marketing theory in different organisational settings.
  2.  Explain the role of marketing research and be able to carry out basic marketing research activities.
  3.  Apply appropriate marketing mix theory to well defined marketing problems in a variety of organisations.
  4. Identify the uses of digital technology in marketing and describe the changes that digital technology has brought to marketing activities.
  5.  Explain the case for sustainable marketing and the implications for marketing activities.

Other Essential Information: 

Duration:    2hrs/week
Time:          7-9pm/Monday- Semester I
Start Date:  Monday 11th September 2017

Fee: 

€270

Discipline: Business

Location: Mayo

NFQ Level: 7

Category: Single Subject

Contact: 

Lifelong Learning Office, GMIT Mayo

Phone: + 353 (0)94 904 3156

Email:     LLLMayo@gmit.ie

Programme Duration: 15 Weeks