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GMIT Business Student

Bachelor of Business (Honours) in Marketing and Sales

A four year honours degree in Business, with a focus on Marketing and Sales

Discipline: Business

Programme Code: 

GA184

Location: Galway - Dublin Road

NFQ Level: 8

Programme Duration: Four years

Mode of Study: Full time

Application Route: Apply through the CAO

Places: 30

CAO Round 1 Points: 300 (2016)

Why Study?

This course prepares you for an exciting career in marketing and sales. 

You will graduate from this course with the key skills, knowledge and competencies required to work in variety of business settings from small business to multinational corporations.

As a graduate of this programme you will be prepared for employment in a range of marketing disciplines including

  • Marketing management
  • Selling and sales management
  • Brand management
  • International marketing management
  • Customer service and customer support
  • Marketing communications and public relations
  • Digital and on-line marketing
  • Market research

You will also have the opportunity to enhance your employment potential through work based projects and a work placement.

Programme Modules

Year 1 - Semester 1

Mandatory

Microeconomics, Financial Accounting 1, Management Principles & Business Environment, Introduction to Marketing, Learning and Innovation Skills

Year 1 - Semester 2

Mandatory

Macroeconomics, Management Accounting 1, Computer Applications, Human Resource Management, Introduction to Entrepreneurship

Year 1 - Electives

Academic Writing or Language and Culture 1 (French, German, Spanish or Irish)

 

Year 2 - Semester 3

Mandatory

Applied Principles of Marketing, Business Information Systems, Business Communications, Human Resource Development, Introduction to Law

Electives

Project Management or Management Accounting 2 or Language and Culture 2 (French, German, Spanish or Irish)

Year 2 - Semester 4

Mandatory

Visual Design, Selling Techniques, Business Start-up, Statistics for Business, Business Law

Electives

Organisational Behaviour or Financial Accounting 2 or Language and Culture 2 (French, German, Spanish or Irish)

 

Year 3 - Semester 5

Mandatory

Digital Business, Sales Management, Marketing Management, Market Research, Work Placement

Electives

Financial Management or Civic Engagement or Language and Culture 3 (French, German, Spanish or Irish)

Year 3 - Semester 6

Mandatory

Internet Technology, Digital Marketing, Integrated Marketing Communications, Consumer Behaviour

Electives

Event Management 1 or International Economic Policy or Language and Culture 3 (French, German, Spanish or Irish)

 

Year 4 - Semester 7

Mandatory

Brand Management, Multi-channel Retail Strategy, Professional Development for Marketers, Strategic Management, Global Marketing and Sales Strategy

Electives

Irish Economic Policy or Intellectual Property Law or Language and Culture 4 (French, German, Spanish or Irish)

Year 4 - Semester 8

Mandatory

Marketing Analytics, Marketing Practice, Services Marketing

Electives

Integrated Enterprise Systems or Supply Chain Management or Language and Culture 4 (French, German, Spanish or Irish)

Career Opportunities

Career Opportunities

This course provides attractive career opportunities in the expanding marketing and sales professions.

  • Marketing management
  • Selling and sales management
  • Brand management
  • International marketing management
  • Customer service and customer support
  • Marketing communications and public relations
  • Digital and on-line marketing
  • Market research

Follow-on Studies: 

On completion of this programme you have the opportunity to become a graduate member of the Marketing Institute by taking the Qualified Marketer Exam.

Opportunities exist to earn further qualifications with the following professional bodies:

  • The Sales Institute of Ireland
  • Public Relations Institute of Ireland
  • Institute of Advertising Practitioners in Ireland

Post-graduate Studies: 

Graduating students of this course can qualify for Masters Programmes across a wide range of business specialisms.

Essential Information: 

Students taking this course do not have to have studied business previously.  

Students who do well in marketing and sales tend to have good analytical skills, enjoy dealing with people, can be creative, have an aptitude for IT, are self-motivated and work well in a team environment.

Note: this course is also available at Level 7, with an opportunity to progress to the final year of this Level 8 course.

You can find more indepth detail of this course, and all our other courses, at GMIT School of Businees by downloading a copy of our online brochure.

Download Document(s): 

AttachmentSize
PDF icon business-brochure-2016-final.pdf2.08 MB

Studying Business and Marketing at GMIT

Sam O'Neill. Graduate - Business with Marketing and Sales

Caitriona Power. Graduate - Business with Marketing and Sales

Lorna Moynihan. Lecturer - Business with Marketing and Sales

Contact Us

Contact: 

Lorna Moynihan lectures on this course. She will be happy to help you.

You can contact her on:

Tel: +353 (0)91 742371

Email: Lorna Moynihan