Courses in

Hospitality

GMIT event management student on placement in Dublin

Bachelor of Business (Honours) in Event Management with PR (Add-On)

One year, add-on course for students who want to graduate with an honours degree in Event Management with PR

Discipline: Hospitality

Location: Galway - Dublin Road

NFQ Level: 8

Programme Duration: One year add-on

Mode of Study: Full time

Application Route: Apply direct to GMIT

Why Study?

This add-on honours degree is intended to progress Event Management and Public Relations education on a regional and national basis by preparing potential graduates to gain appropriate and rewarding employment in event related disciplines.

This course is multidisciplinary in nature focusing on the elements of business, management and social sciences that are complementary to the specific event disciplines associated with Business Events, Art Events and Social Events.

Programme Modules

  • Event Strategy and Policy
  • Innovation and Enterprise Creation
  • Leading Strategy Implementation and Change
  • International Perspectives of Festivals and Events
  • Business Plan
  • Marketing Management
  • Event Project Management
  • Public Relations Project

Elective modules chosen by students programme include, but are not limited to:

  • Language and Culture (French, Spanish, German or Gaeilge)
  • Ethics and Governance
  • Web Design and Development
  • Destination and Resort Management
  • Sustainable Hospitality and Tourism Management
  • Selling and Negotiation Skills
  • Management Accounting - Performance Management and Decision Making
  • Visual Merchandising: Concepts and Psychology
  • Theory and Practice

Career Opportunities

  • Conference and Banqueting Managers in the hospitality industry
  • Event and Exhibition Organisers working on major public exhibitions, trade and industry exhibitions and indoor and outdoor events of all sizes
  • Entertainment Managers organising festivals, shows etc.
  • Trade Show Co-ordinators/Manager
  • Event Sales manager
  • Event Co-ordinator/Manager
  • Sporting Events Manager
  • Festival Co-ordinator/Manager/Director
  • Commercial Manager
  • Sponsorship Manager
  • Fundraising Officer
  • Project Manager
  • Communications Executive/Manager

Follow-on Studies: 

Graduates may seek further study on a post-graduate programme in any of the relevant fields covered by the degree, both nationally, in the UK or in the EU, due to the European Qualifications Framework.

Contact Us

Contact: 

Tom Edwards

Phone: +353 (0)91 74 2293

Email: Tom Edwards

 

Gerry Talbot

Phone: +353 (0)91 74 2320

Email: Gerry Talbot