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This three year level 7 course offers you a pathway to an exciting career in marketing and sales. 

You will graduate from this course with a solid foundation in the key discipline areas of marketing.

As a graduate of this programme you will be prepared for entry level positions in a range of marketing disciplines including:

• Marketing management
• Selling
• Customer service and support
• Marketing communications and public relations
• Digital and on-line marketing
• Market research

You will also have the opportunity to enhance your employment potential through work based projects and a work placement.

As a graduate of this course you can also progress to the Level 8 Bachelor of Business in Marketing and Sales. 

Year 1 - Semester 1

Mandatory
Microeconomics, Financial Accounting 1, Management Principles & Business Environment, Introduction to Marketing, Learning and Innovation Skills

Year 1 - Semester 2

Mandatory
Macroeconomics, Management Accounting 1, Computer Applications, Human Resource Management, Introduction to Entrepreneurship
 

Year 1 - Electives
Academic Writing or Language and Culture 1 (French, German, Spanish or Irish)

Year 2 - Semester 3

Mandatory
Applied Principles of Marketing, Business Information Systems, Business Communications, Human Resource Development, Introduction to Law

Electives
Project Management or Management Accounting 2 or Language and Culture 2 (French, German, Spanish or Irish)

Year 2 - Semester 4

Mandatory
Visual Design, Selling Techniques, Business Start-up, Statistics for Business, Business Law

Electives
Organisational Behaviour or Financial Accounting 2 or Language and Culture 2 (French, German, Spanish or Irish)

Year 3 - Semester 5

Mandatory
Digital Business, Sales Management, Marketing Management, Market Research, Work Placement

Electives
Financial Management or Civic Engagement or Language and Culture 3 (French, German, Spanish or Irish)

Year 3 - Semester 6

Mandatory
Internet Technology, Digital Marketing, Integrated Marketing Communications, Consumer Behaviour

Electives
Event Management 1 or International Economic Policy or Language and Culture 3 (French, German, Spanish or Irish)

This course provides attractive career opportunities in the expanding marketing and sales professions.

• Marketing management
• Sales and selling
• Customer service and support
• Digital and on-line marketing
• Marketing communications and public relations
• Market research

Successful graduates can progress onto the GMIT Honours (Level 8) qualification in Marketing and Sales.

Students taking this course do not have to have studied business previously.

Students who do well in marketing and sales tend to have good analytical skills, enjoy dealing with people, can be creative, have an aptitude for IT, are self-motivated and work well in a team environment.

You can find more indepth detail of this course, and all our other courses, at GMIT School of Businees by downloading a copy of our online brochure.