This is an introductory module, which aims to provide students with the fundamental requirements involved in setting up a business.
Explain the different types of business ownership and their legal forms
Describe the role of business planning and the links to the external environment
Identify the fundamental role of entrepreneurship and the main characteristics of entrepreneurs
Understand the crucial role of the key business functions (financial, sales/marketing, and operations) involved in business start-up
Explore the elements involved in identifying product or service opportunities