Commercialising Technology and Innovation
Description
The aim of this module is to provide business students with an understanding of the key strategies necessary to successfully capture, protect, value and commercialise innovative (emerging and new) products, services, technologies, processes and expand innovative businesses. In addition, students will learn the practical skills necessary to manage and professionally apply key frameworks, concepts and tools which are critical to the technology commercialisation process: at different phases of development and across different sectors and industries.
Note: This module may also be taught in online mode and will consist of two lectures and a 1 hour tutorial per week. Lectures will be asynchronous and will be uploaded to Learnonline. The flipped classroom approach will also be used in order for learners to prepare for asynchronous lectures and to provide material/videos/case studies as appropriate. Tutorials will be delivered synchronously to give an opportunity for learners to ask any questions, work out examples, to meet students in an online environment to provide interaction and engagement for all concerned. The assessment strategy will remain the same as the traditional classroom mode version of this module.
Learning Outcomes
Ability to develop and manage key strategies, operations, processes and projects in the management of Invention, Intellectual Property Rights (IPR) and Innovation.
Appreciate and use open innovation approaches in the strategic sourcing, purchase, in-licencing and out-sourcing of technologies and IP.
Knowledge and Technology Transfer: Be able to implement a systematic approach to successful relationship management, negotiations & deal-making, licensing, venturing, assimilation, implementation and performance evaluation.
Technology/Innovation Marketing & Sales: Using market research to analyse and evaluate present and potential markets for technological/innovative product/service offerings and to have a firm understanding of technical sales strategies and processes.
Appreciate the different sources and process of obtaining finance and be able to apply different valuation methods in relation to valuations of technology, innovations, IP and of equity in high-tech enterprises.