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Digital Media & Society Studio

Bachelor of Science (Honours) in Digital Media & Society

Bachelor of Science (Honours) in Digital Media & Society

Discipline: Computing

Programme Code: 


Location: Mayo

NFQ Level: 8

Programme Duration: Four years

Mode of Study: Full time

Application Route: Apply through the CAO

Places: 30

CAO Round 1 Points: 240 (2015)

Why Study?

Do you want to be a Digital Media professional?  Do you use Snapchat, Instagram, YouTube, Facebook, Twitter?  Do you know that there are many career opportunities for people that know how to use these technologies in a business setting?  Almost all organisations now use social networking tools in conjunction with their website to aid with

  • Marketing campaigns
  • Public relations
  • Sales lead generation
  • Customer service
  • Market research
  • Recruitment

A digitally skilled workforce is essential to meet the new and exciting digital economy job roles.

Upon completion of this degree you will be able to:

  • Plan, create and maintain an organisation's website and social online presence (social networks etc.)
  • Create digital content for distribution online (blogs, photos, videos etc.)
  • Ensure that your websites are ranked high in a Google search (SEO)
  • Analyse what people are doing on your website (analytics)
  • Listen, monitor and identify what people are saying about the organisation online
  • Respond and participate in online conversations
  • Build and manage online communities
  • And much more…..

Over the 4 years you will:

  • Learn how to use the latest digital media technologies (for example, the Adobe suite & WordPress)
  • Learn how to plan, design and create web sites (without the need for extensive coding knowledge)
  • Create images, video for web, animations, apps, infographics etc.
  • Explore the society-technology relationship (you will get an introduction to Sociology and Psychology and a more in-depth insight into how technology affects society and vice-versa)
  • Gain practical and industry based professional experience (there is a placement in year 3 and industry based projects in year 4)
  • Develop a strong e-portfolio to demonstrate the variety of the work you created while at college to potential employers
  • Have the option to study German, French, Spanish or Irish (not mandatory)
  • Have the option to develop your coding skills to an advanced level (not mandatory)

Digital Media technologies are rapidly changing, and how we use these technologies is changing even faster. When you complete this degree programme, you will be equipped with the technical and transferrable skills to appreciate these changes and to work as a digital media professional. 

Programme Modules


Year 1:

  • Digital Media 1
  • Software Development 1
  • Information Technology
  • Introduction to Sociology
  • Exploring Values
  • Introduction to Marketing
  • Management
  • Learning and Innovation Skills

Year 2:

  • Digital Media 2
  • Interactive Design 
  • Legal Considerations in Internet Technologies
  • Media Writing
  • Introduction to Statistics 
  • Business Maths
  • Social & Organisational Psychology 
  • Applied Social Theory

Year 3:

  • Digital Media for Social Computing 
  • Data Modelling
  • Database Management Systems 
  • IT Project Management 
  • Work Engagement/Project
  • Media Technology & Society 
  • Social Research 
  • Digital Marketing

Year 4:

  • Web Implementation Strategy 
  • Social Web Strategy 
  • Individual Project 
  • Technology & Culture 
  • Experiential Applications of Management 
  • Critical Thinking

Electives :

Students can choose an elective each semester/year from a choice of modules:

  • Language (French, German, Spanish or Irish)
  • Software Development (Java, PHP and others)
  • Sociology, Business or Marketing

Career Opportunities

The European Commission has identified that there will be 825,000 unfilled digital media vacancies in Europe and 125,000 new digital jobs in Ireland by 2020.  As a graduate you will meet the rapidly increasing demand for the latest type of digital technologist.

Your title and salary will vary according to your level of experience, type of work and industry. 

A selection of relevant job titles and salary estimates include:

Role 1-3 years 3-5 years 5+ years
Content Manager 25-35k 35-45k 55-65k
Online Campaign Manager 35-40k 40-50k 50k+
PPC Specialist 28-35k 50-50k 50-60k
Project Manager 35-55k 55-65k 75k+
SEO Executive 28-35k 35-55k n/a
Social Media Executive/Manager 28-35k 40-50k 50-60k+
Web Designer 28-35k 40-50k 55k+
UI Designer 30-35k 35-45k 50k+
Media Planner 25-30k 40-50k 50-70k+
Community Manager 25-35k 35-40k 40-60k










Courtesy of  Ireland’s specialist recruitment agency to the web sector (2017 figures).

Scott Farrell, B.Sc. in Digital Media & Society (2017) graduate is now employed by Glanbia in Kilkenny as a Digital Media Specialist working in their Marketing Department.

Sarah Mulroe, B.Sc. (Hons) in Digital Media & Society (2017) graduate is now a self-employed Digital & Social Media Consultant.

Follow-on Studies: 

GMIT honours (Level 8) qualifications are recognised for postgraduate entry.

Post-graduate Studies: 

There are many opportunities for post-graduate studies.  For example, Digital Enterprise Research Institute (DERI), established in Galway in 2003, is recognised as one of the leading international web science research institutes interlinking technologies, information and people to advance business and benefit society. 


Essential Information: 

On this course you will develop your own e-portfolio, which will support your learning, career advancement and professional development. 

PebblePad is used on this degree and GMIT is one of only two Institutes of Technology in the country to offer this facility to students.

See: PebblePad Irish Users’ Group Meeting Notes

BSc. DigMeS GA884 GMIT Mayo Campus

GMIT Mayo Digital Media and Society Degree

Contact Us


Noreen Henry

Phone: + 353 (0)94 904 3245
eMail: Noreen Henry

Twitter: @noreenhenry


Facebook - Twitter #digmes

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