Creativity and Innovation


This module seeks to raise the awareness of the importance of Innovation and Creativity as key competences for personal, social and economic development. Innovation and Creativity are two inter-linked concepts that for many organisations, operating within the global economy, represent the essence of competitive advantage. Successful innovation of new products, services and processes is increasingly being recognized as a central issue in economic development. There is increasing recognition by industry and government of the need to enhance the role of creativity in all aspects of enterprise in order to improve competitiveness.

Learning Outcomes

  1. Identify and evaluate creative techniques in developing ideas.

  2. Explain the nature of Creativity.

  3. Identify the challenges to creativity.

  4. Appraise various innovation strategies.

  5. Assess the innovative capacity of an organisation.

  6. Discuss how a business can draw up an Innovation Plan.

  7. Critique a case study in Small business Innovation.

  8. Explain the process of Intellectual Property Development.

  9. Discuss the nature of product development.

  10. Differentiate the way entrepreneurs develop products from the way they develop services.

% Coursework 50%
% Final Exam 50%