Digital Marketing and Engagement for Sport

This module will equip students with a comprehensive understanding of digital marketing technologies and their application to promote and generate revenue streams in sporting organisations. Students will learn how digital technology is driving customer engagement across numerous channels/platforms and providing excellent customer experience is a prerequisite for organisations.

1. Design and implement Digital and Social Media Marketing strategies. 

2. Evaluate the role of digital technology in Customer Experience

3. Critically assess Marketing technology platforms 

4. Evaluate the role of emerging technology in marketing

5. Critically assess the importance of relationship management in sports marketing