Digital Media Technologies

Description

This module introduces students to a variety of online technologies (such as web design, blogging, microblogging, social media, personal branding...) and equips them to utilise these technologies to successfully promote their businesses and track and measure the effectiveness of their digital marketing activities.

Learning Outcomes

  1. Critically evaluate and discern between the latest social media tools and technologies

  2. Build a professional personal profile online

  3. Acquire the technical skills to transition marketing efforts to a digital landscape

  4. Create professional websites and blogs that engage users

  5. Use a variety of tools to measure and evaluate the online presence of a business

Credits
05
% Coursework 100%