Digital Media Technologies
Description
This module introduces students to a variety of online technologies (such as web design, blogging, microblogging, social media, personal branding...) and equips them to utilise these technologies to successfully promote their businesses and track and measure the effectiveness of their digital marketing activities.
Learning Outcomes
Critically evaluate and discern between the latest social media tools and technologies
Build a professional personal profile online
Acquire the technical skills to transition marketing efforts to a digital landscape
Create professional websites and blogs that engage users
Use a variety of tools to measure and evaluate the online presence of a business
Credits
05
% Coursework
100%