Courses in

Events & PR

GMIT event management student on placement in US

Bachelor of Business in Event Management with Public Relations

Discipline: Events & PR

Programme Code: 


Location: Galway - Dublin Road

NFQ Level: 7

Programme Duration: Three years

Mode of Study: Full time

Application Route: Apply through the CAO

Places: 45

CAO Round 1 Points: 200 (2020)

Why Study?

The aim of this award is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.

Programme Modules

The mandatory modules taken by all students are as follows:

Year 1:

•   Event Studies
•   Introduction to Event Studies
•   Introduction to Public Relations
•   Communications & Customer Care
•   Introduction to Business Law
•   Event Risk Management
•   Learning & Innovation Skills
•   Introduction to Accounting & Business Maths
•   Communications & Customer Care
•   Event Operations

Year 2:
•   Conference & Exhibition Management
•   Marketing Principles
•   Financial Accounting
•   Management Information Systems
•   Public Relations Techniques
•   Economics
•   Corporate Entertainment
•   Management Principles
•   Event Software Applications
•   Management Accounting

Year 3:
•   Work placement
•   Event Planning Management
•   Public Relations Management
•   Human Resource Management
•   Services Marketing
•   Financial Management

Elective modules chosen by students throughout the programme include, but are not limited to:

•   Wedding Planning; Sports Event Management; Information Technology; Language & Culture (French, Spanish, German or Gaeilge); Employment Law; Multimedia; Digital Media Technologies.

Career Opportunities

Graduates with this qualification can expect to find employment in a variety of event, PR and entertainment enterprises including:

  • Conference and convention centres
  • Charitable non-profit organisations
  • National and regional tourism organisations
  • Hotels
  • Public relations firms
  • Event management agencies
  • Sports and leisure centres
  • Community development organisations
  • Arts and music festivals
  • Multinational companies
  • Public sector organisations

In addition, there are opportunities for graduates in consultancy, self- employment, research and postgraduate education.

Follow-on Studies: 

Graduates may progress to the final year of the Bachelor of Business (Honours) in Event Management with PR, the Bachelor of Arts (Honours) in Hotel and Catering Management or to the Bachelor of Business (Honours).

Essential Information: 

Work Placement

  • Upon completion of exams in year two, students undertake an accredited thirty week industrial placement. This placement is organised by the LINKS office in conjunction with the student.
  • If students are considering an international career, the college would encourage students to study an international language during their three years of study and to complete their international placement in a location that supports the development of the language.

The College has extensive international links with hotels, tourism organisations and educational organisations and is an active member of the Association of Irish Festival Events (AOIFE).

Additional Costs

View Student Costs for First Years (PDF).

Niamh Gallen - Culinary, Tourism and Arts Graduate 2015

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Contact Us

Jacinta Dalton
Head of Department of Culinary Arts & Services Industries
Email: Jacinta Dalton
Phone: +353 (0)91 742320