Bachelor of Business (Honours) in Event Management with Public Relations
Four-year honours degree, based at GMIT Galway campus. Includes a 30 week work placement.Discipline: Events & PR
Programme Code:
GA384
Location: Galway - Dublin Road
NFQ Level: 8
Programme Duration: Four years
Mode of Study: Full time
Application Route: Apply through the CAO
Places: 60
CAO Round 1 Points: N/A (New course)
Why Study?
The aim of this course is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry
Programme Modules
Year 1
- Communication and Customer Care
- Learning Innovation Skills
- Introduction to Business Law
- Language
- Introduction to Accounting and Business Maths
- Sports Event Management
- Introduction to Event Studies
- Event Operations
- Event Risk Management
- Introduction to Public Relations
- Wedding Planning
- Language
- ICT
Year 2
- Conference and Exhibition Management
- Financial Accounting
- Marketing Principles
- Management Information Systems
- Introduction to Economics
- Employment Law
- Public Relation Techniques
- Management Accounting
- Corporate Entertainment
- Management Principles
- Event Software Applications
- Multimedia
- Language and Culture
Years 3 & 4
- 30 Week Industrial Placement
- Event Planning Management
- Public Relations Management
- Human Resource Management
- Service Marketing
- Financial Management
- Multimedia Applications
- Digital Media Technology
- Language and Culture
Career Opportunities
Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including:
- Conference and convention centres
- Charitable non-profit organisations
- National and regional tourism organisations
- Hotels
- Public relations firms
- Event management agencies
- Sports and leisure centres
- Community development organisations
- Arts and music festivals
- Multinational companies
- Public sector organisations
Post-graduate Studies:
GMIT honours (Level 8) qualifications are recognised worldwide for postgraduate entry.
GMIT is currently developing two postgraduate awards, please contact us for further details.
Contact Us
Tom Edwards
Programme Chair
Tel: +353 91 742293
E-mail: tom.edwards@gmit.ie
Or
Jacinta Dalton
Head of Department of Culinary Arts & Services Industries
Email: Jacinta Dalton
Phone: +353 (0)91 742320
