Courses in

Events & PR

GMIT Event Management students in library

Bachelor of Business (Honours) in Event Management with Public Relations

Four-year honours degree, based at GMIT Galway campus. Includes a 30 week work placement.

Discipline: Events & PR

Programme Code: 


Location: Galway - Dublin Road

NFQ Level: 8

Programme Duration: Four years

Mode of Study: Full time

Application Route: Apply through the CAO

Places: 60

CAO Round 1 Points: 200 (2020)

Why Study?

The aim of this course is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry

Programme Modules

Year 1

  • Communication and Customer Care
  • Learning Innovation Skills
  • Introduction to Business Law
  • Language
  • Introduction to Accounting and Business Maths
  • Sports Event Management
  • Introduction to Event Studies
  • Event Operations
  • Event Risk Management
  • Introduction to Public Relations
  • Wedding Planning
  • Language
  • ICT

Year 2

  • Conference and Exhibition Management
  • Financial Accounting
  • Marketing Principles
  • Management Information Systems
  • Introduction to Economics
  • Employment Law
  • Public Relation Techniques
  • Management Accounting
  • Corporate Entertainment
  • Management Principles
  • Event Software Applications
  • Multimedia
  • Language and Culture

Years 3 & 4

  • 30 Week Industrial Placement
  • Event Planning Management
  • Public Relations Management
  • Human Resource Management
  • Service Marketing
  • Financial Management
  • Multimedia Applications
  • Digital Media Technology
  • Language and Culture

Career Opportunities

Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including:

  • Conference and convention centres
  • Charitable non-profit organisations
  • National and regional tourism organisations
  • Hotels
  • Public relations firms
  • Event management agencies
  • Sports and leisure centres
  • Community development organisations
  • Arts and music festivals
  • Multinational companies
  • Public sector organisations

Post-graduate Studies: 

GMIT honours (Level 8) qualifications are recognised worldwide for postgraduate entry.

GMIT is currently developing two postgraduate awards, please contact us for further details.

Contact Us

Tomas Mangan
Programme Chair
Tel: +353 91 742303


Jacinta Dalton
Head of Department of Culinary Arts & Services Industries
Email: Jacinta Dalton
Phone: +353 (0)91 742320