Courses in

The aim of this course is to provide relevant, professional education for students on all aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry

Year 1

Mandatory

• Communication and Customer Care (PDF 309KB)
• Event Operations (PDF 310KB)
• Event Risk Management (PDF 305KB)
• Introduction to Business Law (PDF 302KB)
• Introduction to Accounting & Business Maths (PDF 302KB)
• Introduction to Event Studies (PDF 310KB)
• Introduction to Public Relations (PDF 306KB)
• Learning & Innovation Skills (PDF 310KB)

Elective

French (PDF 302KB); Gaeilge (PDF 305KB); German (PDF 309KB); Information Technology Comprehensive (PDF 300KB); Information Technology Introductory (PDF 301KB); Spanish(PDF 306KB); Sports Event Management (PDF 302KB); Wedding Planning (PDF 300KB)

Year 2 

Mandatory

• Conference and Exhibition Management (PDF 305KB)
• Corporate Entertainment (PDF 303KB)
• Economics (PDF 302KB)
• Event Software Applications (PDF 302KB)
• Financial Accounting (PDF 299KB)
• Management Accounting (PDF 309KB)
• Management Information Systems (PDF 297KB)
• Management Principles (PDF 309KB)
• Marketing Principles (PDF 303KB)
• Public Relations Techniques (PDF 305KB)

Elective

Employment Law (PDF 305KB); French 2A (PDF 300KB); French 2B (PDF 300KB); Gaeilge 2A (PDF 305KB); Gaeilge 2B (PDF 306KB); German 2A (PDF 311KB); German 2B (PDF 314KB); Multimedia Applications (PDF 303KB); Spanish 2A (PDF 305KB); Spanish 2B (PDF 306KB); Wedding Planning (PDF 300KB)

Years 3 

Mandatory

• Event Planning Management (PDF 304KB)
• Financial Management (PDF 302KB)
• Human Resource Management (PDF 306KB)
• Public Relations Management (PDF 306KB)
• Services Marketing (PDF 302KB)
• Work Placement (PDF 307KB)

Elective

Digital Media Technologies (PDF 302KB); French (PDF 299KB); Gaeilge (PDF 307KB); German (PDF 310KB); Multimedia Applications (PDF 304KB); Spanish (PDF 308KB)

Year 4

Mandatory

• Applied Research Project (PDF 309KB)
• Event Project Management (PDF 306KB)
• Event Strategy & Policy (PDF 307KB)
• International Perspectives of Festival & Event (PDF 305KB)
• Leading Strategy & Implementing Change (PDF 310KB)
• Marketing Management (PDF 302KB)
• Public Relations Project (PDF 306KB)

Elective

Destination & Resort Management (PDF 304KB) E-Commerce & Website Development & Integration (PDF 300KB); Ethics & Governance (PDF 304KB); Festival & Event Management (PDF 307KB); French 4A (PDF 297KB); French 4B (PDF 299KB); Gaeilge 4A (PDF 315KB); Gaeilge 4B (PDF 306KB; German 4A (PDF 309KB); German 4B (PDF 310KB); Management Accounting & Performance Mangement & Decision Making (PDF 310K); Spanish 4A (PDF 306KB); Spanish 4B (PDF 314KB) Sustainable Hospitality & Tourism Management (PDF 310KB); Web Design & Development (PDF 304KB)

Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including:

• Conference and convention centres
• Charitable non-profit organisations
• National and regional tourism organisations
• Hotels
• Public relations firms
• Event management agencies
• Sports and leisure centres
• Community development organisations
• Arts and music festivals
• Multinational companies
• Public sector organisations

GMIT honours (Level 8) qualifications are recognised worldwide for postgraduate entry.

GMIT is currently developing two postgraduate awards, please contact us for further details.