Food Sector Entrepreneurship

Description

Entrepreneurship is the process of venture creation through a combination of idea generation and implementation. This module focuses on the implementation discipline of food entrepreneurship and innovation.

 

Learning Outcomes

  1. Design and implement Lean start up principles and evaluate them in the context of a food venture start-up.

  2. Develop insights for the customer development process for food businesses.

  3. Demonstrate an awareness of food business creation dynamics and the ability to generate Food Business models and critically analyse business model strengths and weaknesses.

  4. Develop and demonstrate personal, interpersonal and professional entrepreneurial traits.

  5. Develop insights into brand awareness and have the ability to formulate brand strategies and prepare plan for brand development.

  6. Effectively communicate a food business concept verbally and visually.

Credits
10
% Coursework 100%