Higher Certificate in Business in Event Operations with Public Relations

This programme provides an excellent introduction to the world of Event Management with Public Relations.

Equipping students with the necessary skills, knowledge and experience to pursue a successful career in the events industry.

The aim is to provide relevant, professional education for students on aspects of the planning, marketing and management of events and public relations programmes in this multifaceted industry.

Students have the opportunity to progress into the level 7 Event Management with Public Relations programme and complete an integrated work placement at the end of Year 2.  Follow on studies at level 7 and 8 of the Event Management with Public Relations programme enables students to develop skills and experience at operational and supervisory management levels, thus experiencing first-hand the challenges, demands and rewards of working in this exciting and ever-changing industry.

Special Features

Field trips and regular events are at the core of the teaching on the programme and are attached to a variety of modules to enhance the application of the learning.

Students will engage in a variety of field trips and events, both at home and abroad such as Galway International Arts Festival, Connacht Rugby, Aviva Stadium, Croke Park, Ploughing Championships, Dublin to locations such as the Guinness Storehouse, Jameson Distillery and Airbnb.

Graduates can expect to find employment in a variety of event, PR and entertainment enterprises including:

• conference and convention centres
• charitable non-profit organisations
• national and regional tourism organisations
• hotels
• public relations firms
• event management agencies
• sports and leisure centres
• community development organisations
• arts and music festivals
• multinational companies
• public sector organisations

Common Entry

Following the successful completion of Year 1, students on this programme may choose to transfer to other programmes within the same discipline.

International Hotel and Hospitality Management or International Travel and Tourism Management are two examples.

The student would transfer at the same level and may need to take a ‘bridging module’ in year two in lieu of the elective choices.

Further Study Options

Following successfully completing Year 2, Level 6 students graduate with a Higher Certificate in Business in Event Operations with Public Relations.

They can then apply internally for Year 3 of the Level 7 Bachelor of Business in Event Management with Public Relations after which successful students can apply for Year 4 of the Level 8 to gain a Bachelor of Business (Honours) in Event Management with Public Relations.

ATU Level 8 qualifications are recognised worldwide for postgraduate entry

Further Information

Galway International Hotel School Office

Email: gihs.galwaymayo@atu.ie