History, Heritage and Culture in the Tourism Industry

Description

The student should have a broad understanding of the role and importance that History, Heritage and Culture play in the Tourism product, and of the opportunities to grow the market by selling our heritage and culture.

Learning Outcomes

  1. Outline the history and development of Ireland from the Ice Age to modern times, and its place in a wider European context.

  2. Evaluate the History, Heritage and Cultural Product and its contribution to the Tourism Industry

  3. Critically assess heritage and cultural products from potential tourism development and conservation perspective, in a sustainable manner.

  4. Understand culture and its role in the Tourism Product

  5. Look at how Heritage and Culture can be used as a resource for developing the tourism market.

Credits
10
% Coursework 50%
% Final Exam 50%