Introduction to Marketing


The aim of this module is to introduce students to the discipline and practice of marketing.

Learning Outcomes

  1. examine the key concepts of marketing and their evolution in the context of sustainability.

  2. explain the role of marketing in the obtainment of organisational objectives, with particular regard to sustainability objectives.

  3. apply basic marketing theory to well defined situations.

  4. formulate solutions to basic marketing problems.

% Coursework 50%
% Final Exam 50%