Courses in


GMIT Mayo campus

Digital Marketing

5 Credit, Single Accredited Module, Level 7 - Semester I

Why Study?: 

The aim of this module is to develop students' knowledge and understanding of Digital Marketing.

Students learn how to take a systematic approach to developing Digital Marketing strategies and develop practical skills around implementing these new plans.

Learning Outcomes: 

On completion of this module the learner will/should be able to:

  • Assess the impact of digital technology on the practice of marketing.
  • Analyse the use of different forms of digital marketing in the development of an online presence.
  • Develop a plan for marketing a product of business online.
  • Integrate social media tools into a marketing communications strategy.
  • Use a publishing platform to build a web presence with integrated data collection and links to social media


  • Introduction to Digital Marketing
  • Developing an Online Strategy
  • Online User Behaviour
  • Principles of Website Design
  • E-mail marketing and Customer Database Management
  • Social Media Marketing
  • Online Advertising and Promotion
  • Practical Skills in Digital Marketing

Other Essential Information: 

Duration: 2hrs/week, 13 weeks
Time: 7-9pm on Mondays– Semester I
Start date: Monday, September 2018



Discipline: Business

Location: Mayo

NFQ Level: 7

Category: Single Subject


Lifelong Learning, GMIT Mayo

Phone: +353 (0)94 904 3156

Places: 24