Courses in


Intro to Marketing SMEs - GMIT Mayo

Introduction to Marketing for Small & Medium Enterprises

5 Credit, Single Accredited Module, Level 6 - Semester II

Why Study?: 

The aim of this module is to introduce students to the discipline and practice of marketing.

Programme Modules: 

  • Introduction to Marketing
  • The Marketing Environment
  • Buyer Behaviour
  • Market Segmentation and Targeting
  • The Marketing Mix

Learning Outcomes: 

On completion of this module the learner will/should be able to:

  • Demonstrate a broad introductory knowledge and understanding of the key concepts of marketing.
  • Explain the role of marketing in the obtainment of organisational objectives.
  • Apply basic marketing theory to well defined situations.
  • Formulate solutions to basic marketing problems

Other Essential Information: 

Duration:    This module will be delivered over 13 weeks using a blended learning approach, involving a mixture of remote and face to face delivery

                    Approximately 1 day/month face-to-face delivery, plus 3 hours per week remote delivery over one semester – unless otherwise notified3 hrs per week over 13 weeks

Time:          To be confirmed

Start Date:   January 2021 (Date to be advised)


How to Apply

Application for the course is made direct to the Institute.  Please click here to download an application form.


GMIT is planning for blended delivery to be the likely mode of learning and teaching for Semester II of the 2020-2021 academic year.  Lifelong learning programmes are planned with "remote delivery" of classes, and this will be done within existing blended programme delivery models and times. This will also allow for some level of classroom delivery if Covid-19 restrictions allow later the academic year. 

GMIT will continue to adhere to Government guidelines to ensure the safety of students, staff and the wider community.



Discipline: Business

Location: Mayo

NFQ Level: 6

Category: Single Subject


Declan Hoban