Marketing Practice

Description

This module is a cap-stone marketing module and involves the integration of past marketing and business study with practical marketing scenario.The aim of this module is to provide the learner with a mechanism to develop and demonstrate key marketing practice skills.It should aid in improving students' awareness of the contemporary marketing issues through the use of industry practitioners and sector representatives. It will also be a case based module, with learning deriving from the pedagogic and assessment approach. Marketing learning will be based on cases chosen to represent a broad range of marketing issues and company/sector types.

Learning Outcomes

  1. Analyse a complex marketing scenario and diagnose marketing issues.

  2. Develop and analyse potential marketing strategies relevant to the scenario.

  3. Formulate and communicate a detailed marketing plan that includes marketing strategies and appropriate marketing mix policies.

  4. Demonstrate an awareness that marketing strategies may be influenced by sector and location e.g. profit/not-for profit, B2C/B2B, service sector, public sector, national/international.

  5. Appraise marketing strategies.

  6. Demonstrate groupwork, professional oral and written presentation proficiency, and listening and oral defence skills.

Credits
05
% Coursework 100%