Courses in


Marketing Management

Marketing Management - Level 7

Level 7, Semester II, 5 Credits

Why Study?: 

The aim of this module is to develop students' knowledge and understanding of marketing management.

Students will learn to take a systematic approach to marketing management and to apply relevant theory in a variety of contexts.

Learning Outcomes: 

  1. Demonstrate a comprehensive understanding of the role, theories and practice of marketing management.
  2. Analyse the key tasks and processes in marketing management 
  3. Evaluate market opportunities and propose an appropriate marketing response.
  4.  Apply a structured and practical approach to solving a range of marketing problems and analyse challenges involved in the implementation and control of marketing programmes.


  • Strategic Planning and the Marketing Management Process
  • Marketing Management Process
  • Building Customer Relationships
  • Making Marketing Decisions
  • Managing and Delivering Marketing Programmes

Other Essential Information: 

Duration: 2hrs/week
Time: 7-9pm/Tuesdays- Semester II
Start Date:  Tuesday 16th January 2018



Discipline: Business

Location: Mayo

NFQ Level: 7

Category: Single Subject


Lifelong Learning Office, GMIT Mayo

Phone: + 353 (0)94 904 3156