To equip the student with the necessary knowledge and skills in researching and compiling comprehensive itineraries and guiding commentaries, as well as developing their communication and leadership skills to become a competent guide
Appreciate the factors which influence their effectiveness as guides.
Explore the changing market profiles nationally and internationally and the wide variety of professional skills required to service them
Develop an understanding of interpersonal skills and the ability to anticipate and satisfy customer needs
Develop an understanding of Irish cultural, built and natural heritage
Demonstrate the ability to carry out in-depth local research and compile informative and interesting guiding notes and itineraries
Demonstrate a knowledge of the key periods in Irish history, as they relate to the tourism industry
Critically assess heritage and cultural products from a potential tourism development and conservation perspective, and their further sustainable development potential.
Exhibit an appreciation of the importance of health, safety and welfare in the planning and performance of any tour activity
Take responsibility for own professional development and or assist others in identifying their own professional development needs.
Demonstrate the skills of a guide to communicate and lead a tour group