Strategic Management 2

This module is a follow-on from Strategic Management 1. The key focus of this module is the application of the theory from Strategic Management 1 through case studies of various companies and industries. In addition this module will introduce the student in more detail to the key components of implementing a strategy and assessing the financial performance of companies through case studies.

1. Assess a company's strategic position.

2. Evaluate a company's competitive environment.

3. Identify and apply the range of tools for strategic analysis.

4. Propose appropriate strategic options and make recommendations.

5. Assess the financial performance of a company using its financial statements.

6. Appraise a company's efforts in strategy implementation.