Strategic Tourism Management
Description
Provide students with a comprehensive knowledge of the strategic management process, and how it relates specifically to the tourism and hospitality industry nationally and internationally.
Learning Outcomes
Present a comprehensive overview of the Tourism industry internationally in terms of size, structure and significance globallly. Apply a conceptual framework for analysing and critically evaluating the tourism industry
Evaluate the impact of changing economic, social, environmental, political, climatic and global influences on tourism and hospitality organisations, and the strategies they employ to deal with these changes
To conduct a detailed analysis of selected tourism businesses: current position, competitive position, strategic direction, competencies and capabilities and competitive advantages, future opportunities and threats that face the business.
Evaluate the strategic alternatives available to tourism businesses, and make recommendations for implementation of new strategic options.
To enable students to make well informed, considered decisions relating to future direction for tourism businesses, to work co-operatively on case analysis.