Visualisation for Strategic Decision Making


Within this module, learners develop the expertise, knowledge, understanding and tactics to critically review and analyse data gathered online and offline using technology tools at the forefront of the digital media technology field, to assist strategic decision-making and define and implement a social media/digital media strategic plan.

Learning Outcomes

  1. Research and gather data to create an effect visual to tell a story with identified target audience

  2. Critically review, analyse and interpret data to create visualisations for better decision-making

  3. Evaluate, compare and contrast different visualisation tools.

  4. Apply data visualisations to help make better decision-making strategies in conjunction with a defined marketing strategy

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