Visualisation for Strategic Decision Making


Within this module, learners develop  the expertise, knowledge, understanding and tactics to critically review analytical data gathered by web analytic tools at the forefront of the digital media technology field, to assist strategic decision making and define and implement a social media/digital media strategic plan.


Learning Outcomes

  1. Critically review analytical data for personalisation and customisation using data analytic tools.

  2. Investigate different decision making strategies using online tools.

  3. Research, interrogate and formulate judgements on the effects of social media on organisations, communities and individuals.

  4. Evaluate, compare and contrast different visualisation tools.

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