Applied Marketing and Sales

This module is designed to apply marketing and sales theory to a variety of business environments. Emphasis will be placed on understanding the stages of the selling process. In addition, students will be able to evaluate the importance of sustainability marketing in a modern business context. This module will develop students' transferable skills and competencies.

1. Explore the marketing environment in which a range of consumer goods, services and industrial companies operate and make sales.

2. Examine the marketing and sales theories relevant to organisations.

3. Prepare and deliver a sales presentation including negotiating, closing the sale and following-up with customers.

4. Explain the marketing planning process that integrates with a company’s overall strategy.

5. Explain the importance of sustainable marketing to customers and sellers.