Applied Marketing and Sales


This module is designed to apply marketing and sales theory to a variety of business environments. Emphasis will be placed on understanding the stages of the selling process. In addition, students will be able to evaluate the importance of sustainability marketing in a modern business context. This module will develop students' transferable skills and competencies.

Learning Outcomes

  1. Explore the marketing environment in which a range of consumer goods, services and industrial companies operate and make sales.

  2. Examine the marketing and sales theories relevant to organisations.

  3. Prepare and deliver a sales presentation including negotiating, closing the sale and following-up with customers.

  4. Explain the marketing planning process that integrates with a company’s overall strategy.

  5. Explain the importance of sustainable marketing to customers and sellers.

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