Audio Video Design and Production



Students learn to design and produce Audio/Video (A/V) projects such as commercials, small news pieces and radio ads in a portfolio using a variety of non-linear editing (NLE) software applications and A/V hardware. 

They focus on effective composition and communication, project management, design specifications, and iterative development techniques using video project plans, storyboards and mood boards to communicate ideas for their video projects.

The learners produce video project plans and treatments to communicate ideas for the videos and then use these treatments and rough cuts to visualise and review with clients. They develop video production skills that solve specific communication challenges to engage audiences.

As the module progresses, students focus on larger video production projects and client work as well as deeper content and advanced editing, audio, special effects and motion graphic techniques.

Finally, students learn to present their work to an audience with live in-class presentation events throughout the semesters building their confidence to present their work in professional manner. 


Learning Outcomes

  1. Design and produce an A/V portfolio using a variety of non-linear editing (NLE) applications.

  2. Gain an understanding of the operation, use and application of A/V production hardware (Video camera, lighting, audio, computing) 

  3. Produce both motion graphics and special effects and apply appropriately.

  4. Identify and understand project requirements and processes for developing and producing an audio/video portfolio.

  5. Gain an understanding and awareness of basic costing considerations (i.e client budgets, timelines, hours involved, additional costs) and legal issues such as copyright, royalty-free, creative-commons etc.

  6. Communicate with clients involving iterative development, redesign, presentation and pitching techniques (storyboards, mood boards, treatments, rough cuts and project plans).

  7. Acquire confidence in their own ability to design, develop and present professional standard A/V projects as well as expand their own knowledge of innovative techniques in digital A/V production and post-production.

  8. Appreciate and analyse AV composition and structure for short news pieces interviews and advertising.

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