Business Analytics


This module introduces the learner to tools and methods for conducting business analytics and data mining. In particular, this module develops the skills and competencies that form the early stages of the data mining lifecycle.

Learning Outcomes

  1. Manage, explore and cleanse business data for analytics

  2. Execute data-driven analytics

  3. Generate reports and visualisations

  4. Apply data mining methods

  5. Develop analytics solutions for finance and marketing functional problems

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