Business analytics involves understanding the data-driven activities of a business to draw inferences to make calculated decisions with higher certainty. Business analytics encompasses a gamut of analysis around business data to draw information that could be used by the managers at various levels in an organisation. It enables fact-based decision making while extending accountability in decision making. For the purposes of this module, business analytics is defined as the process of extracting, transforming, and loading data in order to summarise it to extract information. This module introduces the learner to tools and methods for conducting business analytics.
Manage, explore and cleanse business data for analytics
Execute model-driven and data-driven analytics
Generate reports and visualisations
Apply data mining methods
Develop analytics solutions for finance and marketing functional problems