Destination and Resort Management
Description
This module introduces students to a range of destination and resort concepts and contemporary issues. On completion students will be able
to identify and evaluate critical factors in resort planning, operation and management.
Learning Outcomes
Categorise and demonstrate critical awareness of a range of resort/destination themes
Outline a knowledge of the key concepts and issues in resort and destination planning and development
Examine and investigate the importance of resort/destination marketing and branding
Evaluate the key influences in successful resort/destination operations
Analyse the factors critical to sustainable destination development
Credits
05
% Coursework
50%
% Final Exam
50%