Destination and Resort Management


This module introduces students to a range of destination and resort concepts and contemporary issues. On completion students will be able
to identify and evaluate critical factors in resort planning, operation and management.

Learning Outcomes

  1. Categorise and demonstrate critical awareness of a range of resort/destination themes

  2. Outline a knowledge of the key concepts and issues in resort and destination planning and development

  3. Examine and investigate the importance of resort/destination marketing and branding

  4. Evaluate the key influences in successful resort/destination operations

  5. Analyse the factors critical to sustainable destination development

% Coursework 50%
% Final Exam 50%