Business is digital. Digital business drives business and societal change worldwide, and has led to the creation, destruction, and transformation of businesses. This module is to develop an e-strategy for a digital business and use digital components for business and industry. Students will know how the digital components will impact business and identify how to combine these to develop business online.
Demonstrate knowledge of the components required for an ebusiness.
Demonstrate knowledge of key issues facing an e-business keeping in mind business trends and success stories
Create an ebusiness strategy
Create an online presence for an e-business using a leading contemporary content management platform