Digital Content and Marketing Technology


This module explores the implementation of a database driven online presence and researches and explores marketing technologies and techniques at the forefront of managing an online presence. Design Thinking, User Experience Design (UXD) and applied techniques for audience engagement and creating content to maximise online potential for digital presence will be examined and critically evaluated. Client applications, web services, hosting issues and content management systems will be researched and interrogated. Contextual projects will be a core aspect of embedding the specialist skills developed in this module.

Learning Outcomes

  1. Articulate the core concepts of User Experience Design and Design Thinking.

  2. Explain the components of a database driven application.

  3. Critically evaluate hosting options and the marketing technologies required to implement an innovative digital solution.

  4. Build and host an online presence using a leading contemporary content management system.

  5. Design and showcase a customer engagement solution in conjunction with a defined marketing strategy.

% Coursework 100%