Digital Content and Marketing Technology

Description

This module examines the implementation of a database driven online presence and researches and explores marketing technologies and techniques at the forefront of managing an online presence. Client applications, web services, hosting issues and content management systems will be researched and interrogated. User Experience (UX) and techniques for audience engagement and creating content to maximise online potential for digital presence will be examined and critically evaluated. Contextual projects will be a core aspect of embedding the specialist skills developed in this module.

Learning Outcomes

  1. Articulate the core concepts of User Experience Design.

  2. Explain the components of a database driven application.

  3. Critically evaluate hosting options and the marketing technologies required to implement an innovative digital solution.

  4. Build and host an online presence using a leading contemporary content management system.

  5. Design and implement a customer engagement solution in conjunction with a specific marketing strategy.

Credits
10
% Coursework 100%