Digital Marketing

The aim of this module is to develop students’ knowledge and understanding of digital marketing. Students will learn how to take a systematic approach to developing digital marketing strategies and will develop practical skills in implementing these strategies.

1. assess the impact of digital technology on the practice of marketing.

2. analyse the use of different forms of digital marketing in the development of an online presence.

3. develop a plan for marketing a product of business online.

4. integrate social media tools into a marketing communications strategy.

5. use a publishing platform to build a web presence with integrated data collection and links to social media.