Heritage Tourism 1
An introduction to the role and significance of Heritage within the discipline of Heritage, drawing on cultural tourism for examples, and the impact of broad trends in tourism on heritage tourism in Ireland and internationally.
Identify heritage tourism opportunities and assess their viability.
Identify the public and private sector structures that support tourism in Ireland.
Evaluate the role and impact of policy makers in heritage tourism in Ireland.
Identify the various profiles of different types of tourist.
Distinguish between the needs and demands of different types of tourists.
Appreciate the challenges and opportunities that face heritage tourism enterprises.
Contribute to the discourse on the dichotomy between heritage and tourism.
Identify the marketing needs of local heritage concerns.