Introduction to Business Analytics


Business analytics involves understanding the data-driven activities of a business to draw inferences to make calculated decisions with higher certainty. Business analytics encompasses a gamut of analysis around business data to draw information that could be used by the managers at various levels in an organisation. It enables fact-based decision making while extending accountability in decision making. For the purposes of this module, business analytics is defined as the process of extracting, transforming, and loading data in order to summarise it to extract information.

This module introduces the learner to the basic tenants of business analytics in terms of locating data, cleaning data and importing data into basic analytics tools such as excel and excel-add-ins. 

Learning Outcomes

  1. Understand how organizations use business analytics to formulate and solve business problems and to support managerial decision making.

  2. Evaluate how to source and extract data 

  3. Investigate how to review, clean and update business data 

  4. Apply basic analytics tool techniques to analyse and visualise data in order to solve business problems

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