Introduction to Event Studies
Description
This module will introduce learners to the theoretical underpinnings of event studies, event management and the event environment.
Learning Outcomes
Examine the event industry and the event management field of study
Describe the key management function associated with planned events including administration, planning, human resources, finance and marketing
Discuss the key components for staging an event covering the whole process from creation to evaluation
Identify the elements of staging and logistics central to event operations
Identify contemporary issues in event management and the event industry
Credits
10
% Coursework
100%