Introduction to Event Studies


This module will introduce learners to the theoretical underpinnings of event studies, event management and the event environment.

Learning Outcomes

  1. Examine the event industry and the event management field of study

  2. Describe the key management function associated with planned events including administration, planning, human resources, finance and marketing

  3. Discuss the key components for staging an event covering the whole process from creation to evaluation

  4. Identify the elements of staging and logistics central to event operations

  5. Identify contemporary issues in event management and the event industry

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