Introduction to Marketing
Description
The aim of this module is to introduce students to the discipline and practice of marketing.
Learning Outcomes
demonstrate a broad introductory knowledge and understanding of the key concepts of marketing.
explain the role of marketing in the obtainment of organisational objectives.
apply basic marketing theory to well defined situations.
formulate solutions to basic marketing problems.
Credits
05
% Coursework
30%
% Final Exam
70%