Introduction to Marketing


The aim of this module is to introduce students to the discipline and practice of marketing.

Learning Outcomes

  1. demonstrate a broad introductory knowledge and understanding of the key concepts of marketing.

  2. explain the role of marketing in the obtainment of organisational objectives.

  3. apply basic marketing theory to well defined situations.

  4. formulate solutions to basic marketing problems.

% Coursework 30%
% Final Exam 70%