Introduction to Tourism

To provide students with an understanding of the fundamentals of tourism, and the components of the tourism product.

1. Define the concept of tourism and its context, within the wider leisure industry

2. Describe the evolution of tourism, and the factors giving rise to mass tourism

3. Identify the key players and stakeholders, of the national and international tourism industry

4. Examine in detail the components of the tourism product

5. Recognise the characteristics of the main tourism markets to Ireland

6. Recognise the geography of Ireland as it relates to tourism

7. Outline current issues in tourism