Marketing for Accountants

This module examines the role of marketing within an organisation and the key functions which must be conducted for its execution. It is designed to allow students of accounting understand the interrelationships between accounting and finance and how marketing should influence finance decisions and vice versa. In addition, this module also gives students an understanding of the role of marketing in developing a professional accounting practice and how selling is a part of everyone's job irrespective of job title.

1. Demonstrate an introductory understanding of the key concepts and frameworks of marketing.

2. Explain the elements of the product and service marketing mix.

3. Explain the difference between marketing a consumer product and a professional service.

4. Apply basic principles of marketing to well-defined situations.

5. Explain marketing's role in business.