Marketing Management

The aim of this module is to develop students’ knowledge and understanding of marketing management.  Students will learn to take a systematic approach to marketing management and to apply relevant theory in a variety of contexts.

1. demonstrate a comprehensive understanding of the role, theories and practice of  marketing management.

2. analyse the key tasks and processes in marketing management.

3. evaluate market opportunities and propose an appropriate marketing response.

4. apply a structured and practical approach to solving a range of marketing problems.

5. analyse challenges involved in the implementation and control of marketing programmes.