The aim of this module is to develop students’ knowledge and understanding of marketing management. Students will learn to take a systematic approach to marketing management and to apply relevant theory in a variety of contexts.
demonstrate a comprehensive understanding of the role, theories and practice of marketing management.
analyse the key tasks and processes in marketing management.
evaluate market opportunities and propose an appropriate marketing response.
apply a structured and practical approach to solving a range of marketing problems.
analyse challenges involved in the implementation and control of marketing programmes.