Marketing Management


The aim of this module is to develop knowledge of effective marketing strategies. It also aims to apply key marketing theories to enable students to produce marketing plans appropriate for industry.

Learning Outcomes

  1. Evaluate the marketing activities of contemporary operations.

  2. Selectively and analytically apply marketing theories to organisations.

  3. Conceptualise complex marketing issues and apply critical thinking to the development of marketing strategies.

  4. Produce and defend marketing plans and be competent to integrate these within the overall management strategy.

  5. Critically analyse the important and pervasive role of marketing in contemporary management.

  6. Communicate effectively as a member of a marketing team within an organisation.

% Coursework 40%
% Final Exam 60%