Production Practice 3: Pitching, Producing and Promoting

This module will bring the learners on the production journey from the generation of an idea to the marketing of a finished project.

1. Identify the creative aspect of being a producer in terms of possible sources for production concepts.

2. Demonstrate research skills and the development process.

3. Demonstrate the process of Pitching a project.

4. Outline the entrepreneurial role of the producer in sourcing finance, commissions and markets for film and television productions.

5. Defend the concepts of co-productions and strategic alliances.

6. Outline the commissioning process of the Broadcasters.

7. Assess and discriminate the various forms of funding from a state agency i.e. BSE/IFB.

8. Demonstrate and understanding of the role of the sales agent and the distributor.

9. Outline the importance of PR in promotion of a project.

10. Generate marketing tools specific to individual projects and budgetary constraint.

11. Demonstrate a highly developed understanding ot the personal and communication skills required for the audio-visual sector.

12. Demonstrate a highly developed understanding of the diverse range of pathways into the sector.

13. Demonstrate a highly developed understanding of the of the self motivational skills required for  the audio-visual sector.