Public Relations Techniques


This module will provide learners with the knowledge, practical skills and techniques required by public relations practitioners. On completion of this module learners will have developed the techniques required to perform effective public relations activities and to encourage critical thinking in relation to the practice of public relations.

Learning Outcomes

  1. Demonstrate a knowledge and understanding of the nature of media and how to develop effective relationships with the media.

  2. Explain and demonstrate how to write for media and understand public relations photography and distribution methods.

  3. Discuss the importance of creativity in public relations programme planning and awareness of community, environmental and societal needs.

  4. Discuss the planning of public relations programmes and be competent in structuring speeches and presentations.

  5. Explain the role of research and evaluation processes in public relations programme planning.

% Coursework 40%
% Final Exam 60%