Revenue management or yield management is a method for managing capacity profitably, selling the right product to the right customer at the right time for the right price. This module looks at revenue management theory, its origins and at the implementation and practice of revenue management in the service industry.
Understand the main concepts behind revenue management and evaluate how it can improve performance.
Understand what revenue management strategies and tactics can be implemented to manage demand.
Evaluate the importance of revenue management as a strategic management technique and its potential benefits to the service industry.
Outline a Revenue Management implementation process.
% Coursework 40%
% Final Exam 60%