Strategic Management


The purpose of this module is to introduce students to the theoretical principles of Strategic Management. The module will introduce students to the role strategy and strategising can play in achieving competitive advantage. Students will be introduced to the various tools and models to assess the external and internal environment and the strategic choices a company has at the business level. The module will evaluate the additional strategic options or supplementary strategies open to a company in implementing its chosen strategic option. Finally the attention of the student is directed towards the key components of implementing a strategy.

Having covered the theoretical base the focus of the module then shifts towards the the application of the theory through case studies of various companies and industries. In semester 1 students will attend two lectures and one tutorial. In semester 2 where the focus of the module is on the application of theory to case studies students are required to attend one lecture and a two-hour seminar.

Learning Outcomes

  1. Assess the importance of strategy in a business context.

  2. Appraise the processes by which a strategy is developed.

  3. Explain the range of analytical tools to analyse a company's external and internal environment.

  4. Determine the range of strategic options open to a company at the business unit level.

  5. Explain additional or supplementary strategic choices to achieve the primary chosen strategy.

  6. Identify and apply the range of tools for strategic analysis.

  7. Propose appropriate strategic options and make recommendations.

  8. Identify the key elements of strategy implementation and appraise a company's efforts in strategy implementation.

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