Strategic Management in Practice


This module follows on from the Principles of Strategic Management module. In the Principles of Strategic Management students were introduced to the theory of Strategic Management. The focus of this module shifts towards the application of the theory through case studies of various companies and industries, as well as business news stories and issues in the business environment. 

Learning Outcomes

  1. Assess a company's position.

  2. Evaluate a company's competitive environment.

  3. Identify and apply the range of tools for strategic analysis.

  4. Propose appropriate strategic options and make recommendations. 

  5. Appraise a company's efforts in strategy implementation.

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