Visual Communications


Visual Communications aims to develop student's ability to give visual form to information, ideas and emotions. The module will stress visual problem-solving and conceptual solutions in order to create meaningful communications. While exploring the creative communications process the student will engage with theoretical and practical principles of the discipline (type, image, layout, visual principles) in order to create effective visual communications. Students will learn how to position a project in respect of its target audience(s). Exploration and experimentation in making will be central to the activities. Students will explore critical and contextual aspects of their discipline with lectures on design theory and student seminars on current and historical practices and practitioners.

Learning Outcomes

  1. Follow an iterative design development process (research, define, ideate, prototype, test), working to a brief and in a timely manner.

  2. Understand and apply the principles of graphic design (colour, image, type, layout, grid systems and material qualities) in written and visual practice.

  3. Demonstrate the ability to develop, iterate and critically evaluate a concept based on self-evaluation, peer and lecturer feedback.

  4. Describe and critique graphic design work, processes and technical issues using appropriate design vocabulary.

  5. Demonstrate the ability to integrate learning from associated modules (Typography, Illustration, Digital Tools, etc.) into the briefs.

  6. Position communications appropriate to a projects market and target audience.

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