Certificate in Logistics and Marketing
Overview
This course is part of a Human Capital Initiative (HCI).
This course will demonstrate to participants the importance to organisations of using logistic and marketing tools to reaching markets faster with their products and services.
The delivery of this course will involve classes, case studies and guest lecturers.
Why Study this course?
- Discuss the means by which an organisation can create value through the interface between logistics and marketing.
- Evaluate digital options that can shape logistics and marketing agility in the context of supply chain management.
- Apply knowledge and skills learnt in practice, while working competently in a self-directed manner, individually, in peer-relationships and as a team member
- Appraise the emerging trends in logistics and marketing that will help in identifying new and sustainable market opportunities.
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Why Study this course?
Rapidly Growing Sectors
Since Brexit and the COVID 19 pandemic, logistics and marketing are the fastest growing sectors in Ireland and internationally. The department and school has very strong links with companies in these sectors.
Practice Based
The programme is designed to blend theory and practice in a way that reflects and simulates the typical work environment and allows students to apply their skills in a range of assessments.
Choice
Skill and creativity is at the heart of this course. After completing this course, students will use logistic and marketing tools and skills as a pathway in their professional careers.